fbpx
What is an offer?

What is a brand offer?

The term offer is used to describe what a business or organisation is selling or providing. It may be defined simply as a factual description of a product or service. Or it may be combined with elements taken from the positioning statement, brand promise, unique selling proposition, or vision statement.

Welcome to brandbuilding.works

Brandbuilding.works is an online magazine for brand builders everywhere.

Get brand building insights, tips, inspiration and encouragement that will help you build a brand that works.

Join our community

More Stories
brand positioning
What is brand positioning?