CultureThe story behind create.hsbc, the home of HSBC’s brand and design systemSteven Habbi, Global Head of Brand Design & Management at HBSC discusses the journey to create their ground-breaking brand platform. Read More
BusinessDigital brand building: Measure for successEffectiveness consultant Stef Brown shares stories of how digital can help build brands. Read More
CultureThe story behind the Scouts recent rebrandChris James, Brand and Ambassador Manager, talks the highs and lows of rebranding the biggest mixed youth organisation in the UK. Read More
PinReputationMaintaining your brand reputation in the new normal7 June 2021How to manage your reputation in a post Covid world Read More
PinCurrent issue·2 CommentsPhotoshoot planning checklist30 November 2021Here is a useful checklist when planning your brand photoshoots. Read More
CultureFive steps to developing your brand promiseYour brand promise is a tool for building your brand and developing your reputation over time. Read More
DefinitionWhat is brand perception?Brand perception is the opinion customers or potential customers form of a...
PinCultureIs it time to ditch the static logo?12 July 2021When motion attracts greater attention, why are we not seeing more logos move? Read More
PinCurrent issueBrand guidelines – where do I start?30 November 2021Creating brand guidelines can be a complicated business. Here is a primer to help get you started. Read More
