Your brand promise is a tool for building your brand and developing your reputation over time. Read More
Brandbuilding.works is the magazine for brand managers everywhere.
Our mission is to help you be a better brand builder. We offer insights, tips, inspiration and encouragement that will help you build a brand that works.
Brandbuilding.works is owned and managed by Thinking loud & clear (TLC). TLC is an award-winning branding and communications agency helping businesses and charities win competitive advantage, build stronger brands and attract loyal customers and supporters. Visit TLC's website.
We pull together experts from across all the fields within brand building. From brand strategists, writers, photographers, film directors to brand managers, illustrators, animators, and designers.
We also invite businesses or organisations that have undertaken a recent rebrand to share their experience, providing insights into the challenges and achievements. We call these interviews BrandTalks.
If you would like to be a contributor or you represent a brand who would like to share your story, please email us at firstname.lastname@example.org
We are driven by the pursuit of answering three key questions...
What is a brand?
How do brands work?
How can my brand work for me?
We have organised what makes a brand into 23 component parts. Each of these are gathered into three categories, Business, Culture and Reputation.
The 23 components of a brand: