Brand perception is the opinion customers or potential customers form of a brand based on what they see, hear, or... Read More
The term guidelines, which may also be referred to as ‘brand guidelines’ or ‘visual identity guidelines’ is used to describe... Read More
In the context of brand building, colour refers to the specific colours you use to represent your brand. Colours are... Read More
Often short, bold and memorable, a tagline is a group of words used to highlight a company or organisation’s positioning,... Read More
Service is defined as the act of taking care of a customer’s needs by providing and delivering professional, helpful, high... Read More
Graphic language is the collective term for photography, illustration, infographics, patterns, shapes and layout approach that are used by a... Read More
The brand story is a narrative of a brand that describes its history and brand heritage. It explains the motivations... Read More
A logo is a graphic mark used to represent a business or organisation. It typically comprises of a company or... Read More
A brand promise is a pledge a company or organisation makes to their customers and on which you build and... Read More
In the context of brand building, typography refers to the specific typefaces used within a company or organisations identity. A... Read More
Brand values are a list of virtues or characteristics that a business hold dear and which it uses to guide... Read More
A brand name or trade name is the name a company or organisation calls itself or the name of a... Read More