What is a brand’s USP?

The Unique Selling Proposition (USP) is a feature or characteristic of a company or organisation that differentiates or distinguishes it from other similar or competing companies or organisations within its chosen sector. The USP usually relates to something that will make it more appealing to customers so may be based on the offer, the product, the service solution or the benefit provided.

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What is an offer?
What is a brand offer?