Brand behaviours are the way a company or organisations acts, based on their values and personality.
All business and personal interactions between representatives of the brand and external audiences should align with clearly defined brand behaviours. This helps to maintain a consistent customer experience whenever or wherever they come into contact with the brand.
The benefit of clearly defining and consistently delivery of consistent brand behaviours is:
- to make customers feel more familiar, satisfied and loyal
- to help employees deliver the expected behaviours of the brand.
