In the context of brand building, colour refers to the specific colours you use to represent your brand. Colours are carefully chosen to evoke emotions, sensations, and to represent a company or organisations personality. Colours role in brand building is also to amplify your brand and make your brand memorable. When you think of Starbucks, what colour comes to mind? Colour can be used singularly, or as a colour combination, for example FedEx use purple and orange.
Examples of brands with strong colour associations Green – Starbucks Red – Coca Cola Blue – Facebook Brown – UPS Yellow – Snapchat