Brand values are a list of virtues or characteristics that a business hold dear and which it uses to guide the behaviours of the business. For example your values might me friendly, trustworthy, innovative, or helpful, may be some of the values a business might choose.
Over time, the aim is that the values become synonymous with the brand in the minds of audiences and customers.
With a clear set of brand values, a company can also make better decisions about opportunities, weeding out options or opportunities that do not align with their values.
Delivering and holding true to brand values impacts on all aspects of a company’s ability to attract and retain loyal customers and supporters.
