Often short, bold and memorable, a tagline is a group of words used to highlight a company or organisation’s positioning, promise, offer or customer benefit. Taglines are also referred to as slogans or straplines. Taglines are often used as a sign off at the end of an advert or on the back cover of a brochure.
Examples of brand taglines
Just do it – Nike
Finger lickin’ good – KFC
Belong anywhere – Airbnb
Vorsprung durch Technik – Audi
Think Different – Apple
