fbpx
graphic language

What is graphic language?

Graphic language is the collective term for photography, illustration, infographics, patterns, shapes and layout approach that are used by a company or organisation. A brands graphic language also includes colour and type.

The role of a brands graphic language is to reflect and reinforce a company or organisations values and personality. They are used to build an emotional connection with audiences.

Welcome to brandbuilding.works

Brandbuilding.works is an online magazine for brand builders everywhere.

Get brand building insights, tips, inspiration and encouragement that will help you build a brand that works.

Join our community

More Stories
What is a brand?
What is a brand?