Why do companies like Apple, Unilever and Google place such importance on sustainability? Read More
Three steps to help you define your brand tone of voice. Read More
Illustrator Peter Grundy talks about the power of illustration to help drive brands forward. Read More
Your brand promise is a tool for building your brand and developing your reputation over time. Read More
Often overlooked, your origin story is an important part of building your brand. How do you discover yours? Read More
Steven Habbi, Global Head of Brand Design & Management at HBSC discusses the journey to create their ground-breaking brand platform. Read More
Brand strategist, Martin Devlin, discusses the changes in consumer behaviours during 2020. Read More
Martin Devlin discusses the three must have traits for a successful name. Read More
Promoting and supporting diversity in the workplace is an important driver for building a successful brand. Read More
Chris James, Brand and Ambassador Manager, talks the highs and lows of rebranding the biggest mixed youth organisation in the UK. Read More
Discover how companies use a particular shape to help build a more memorable and distinct brand Read More