Martin Devlin discusses the three must have traits for a successful name. Read More
Your brand promise is a tool for building your brand and developing your reputation over time. Read More
When motion attracts greater attention, why are we not seeing more logos move? Read More
Martin Devlin discuses eight steps to help create the perfect name for your brand Read More
Promoting and supporting diversity in the workplace is an important driver for building a successful brand. Read More
Steven Habbi, Global Head of Brand Design & Management at HBSC discusses the journey to create their ground-breaking brand platform. Read More
Chris James, Brand and Ambassador Manager, talks the highs and lows of rebranding the biggest mixed youth organisation in the UK. Read More
Three steps to help you define your brand tone of voice. Read More
Understanding the role of your customers in your brand story helps build a stronger brand community. Read More
Photographer David Hares shares his experience on how to create authentic brand photography. Read More
Why do companies like Apple, Unilever and Google place such importance on sustainability? Read More