Discover how companies use a particular shape to help build a more memorable and distinct brand Read More
Looking at how our minds work can provide useful insights into how we can build brands that work. Read More
When motion attracts greater attention, why are we not seeing more logos move? Read More
Research tell us that we form an opinion of someone we meet for the first time in around three seconds. Read More
Your brand promise is a tool for building your brand and developing your reputation over time. Read More
Steven Habbi, Global Head of Brand Design & Management at HBSC discusses the journey to create their ground-breaking brand platform. Read More
Brand strategist, Martin Devlin, discusses the changes in consumer behaviours during 2020. Read More
Understanding the role of your customers in your brand story helps build a stronger brand community. Read More
Want to increase the community that supports your brand? These six steps will help you on your way. Read More
Often overlooked, your origin story is an important part of building your brand. How do you discover yours? Read More
Promoting and supporting diversity in the workplace is an important driver for building a successful brand. Read More