A logo is a graphic mark used to represent a business or organisation. It typically comprises of a company or... Read More
Brand perception is the opinion customers or potential customers form of a brand based on what they see, hear, or... Read More
Brand strategy is the long-term approach taken to develop and build a brand to meet organisational objectives and achieve the... Read More
Graphic language is the collective term for photography, illustration, infographics, patterns, shapes and layout approach that are used by a... Read More
Brand architecture is the term used to describe the structure applied to the component parts of a brand identity across... Read More
Brand positioning is a statement that clearly sets out the position of a company or organisation against a set of... Read More
Tone of voice is how you speak as a brand. It’s how you write and how you talk in communications,... Read More
What is the change you want to see in the world? A vision statement or brand vision is a statement... Read More
Brand monitoring is the process by which the performance, effectiveness or success of a brand can be monitored over time. ... Read More
Brand purpose is a statement that describes the reason a company or organisation exists beyond just making a profit. What problem... Read More
In the context of brand building, typography refers to the specific typefaces used within a company or organisations identity. A... Read More
The brand story is a narrative of a brand that describes its history and brand heritage. It explains the motivations... Read More