The term brand refers to a set of elements associated with a business or organisation. These elements fall into three... Read More
The Unique Selling Proposition (USP) is a feature or characteristic of a company or organisation that differentiates or distinguishes it... Read More
Brand architecture is the term used to describe the structure applied to the component parts of a brand identity across... Read More
What is the change you want to see in the world? A vision statement or brand vision is a statement... Read More
The term offer is used to describe what a business or organisation is selling or providing. It may be defined... Read More
An audience in the context of a brand is the individual or groups of individuals you need to connect with... Read More
Brand monitoring is the process by which the performance, effectiveness or success of a brand can be monitored over time. ... Read More
A brand mission is a statement that provides direction when making decisions or planning for the future. It also acts... Read More
Brand positioning is a statement that clearly sets out the position of a company or organisation against a set of... Read More
Brand strategy is the long-term approach taken to develop and build a brand to meet organisational objectives and achieve the... Read More
Brand purpose is a statement that describes the reason a company or organisation exists beyond just making a profit. What problem... Read More
Brand behaviours are the way a company or organisations acts, based on their values and personality. All business and personal... Read More