Brand behaviours are the way a company or organisations acts, based on their values and personality. All business and personal... Read More
Brand values are a list of virtues or characteristics that a business hold dear and which it uses to guide... Read More
The term offer is used to describe what a business or organisation is selling or providing. It may be defined... Read More
The term brand refers to a set of elements associated with a business or organisation. These elements fall into three... Read More
In the context of brand building, colour refers to the specific colours you use to represent your brand. Colours are... Read More
An audience in the context of a brand is the individual or groups of individuals you need to connect with... Read More
A brand promise is a pledge a company or organisation makes to their customers and on which you build and... Read More
Service is defined as the act of taking care of a customer’s needs by providing and delivering professional, helpful, high... Read More
The term guidelines, which may also be referred to as ‘brand guidelines’ or ‘visual identity guidelines’ is used to describe... Read More
A brand name or trade name is the name a company or organisation calls itself or the name of a... Read More
Often short, bold and memorable, a tagline is a group of words used to highlight a company or organisation’s positioning,... Read More
The Unique Selling Proposition (USP) is a feature or characteristic of a company or organisation that differentiates or distinguishes it... Read More