Service is defined as the act of taking care of a customer’s needs by providing and delivering professional, helpful, high... Read More
A brand promise is a pledge a company or organisation makes to their customers and on which you build and... Read More
Brand monitoring is the process by which the performance, effectiveness or success of a brand can be monitored over time. ... Read More
Brand architecture is the term used to describe the structure applied to the component parts of a brand identity across... Read More
A logo is a graphic mark used to represent a business or organisation. It typically comprises of a company or... Read More
Brand positioning is a statement that clearly sets out the position of a company or organisation against a set of... Read More
A brand mission is a statement that provides direction when making decisions or planning for the future. It also acts... Read More
The brand story is a narrative of a brand that describes its history and brand heritage. It explains the motivations... Read More
What is the change you want to see in the world? A vision statement or brand vision is a statement... Read More
The Unique Selling Proposition (USP) is a feature or characteristic of a company or organisation that differentiates or distinguishes it... Read More
The term brand refers to a set of elements associated with a business or organisation. These elements fall into three... Read More
An audience in the context of a brand is the individual or groups of individuals you need to connect with... Read More