The brand story is a narrative of a brand that describes its history and brand heritage. It explains the motivations... Read More
In the context of brand building, colour refers to the specific colours you use to represent your brand. Colours are... Read More
Brand positioning is a statement that clearly sets out the position of a company or organisation against a set of... Read More
An audience in the context of a brand is the individual or groups of individuals you need to connect with... Read More
The term guidelines, which may also be referred to as ‘brand guidelines’ or ‘visual identity guidelines’ is used to describe... Read More
Often short, bold and memorable, a tagline is a group of words used to highlight a company or organisation’s positioning,... Read More
Brand perception is the opinion customers or potential customers form of a brand based on what they see, hear, or... Read More
Brand monitoring is the process by which the performance, effectiveness or success of a brand can be monitored over time. ... Read More
Graphic language is the collective term for photography, illustration, infographics, patterns, shapes and layout approach that are used by a... Read More
Brand behaviours are the way a company or organisations acts, based on their values and personality. All business and personal... Read More
Brand strategy is the long-term approach taken to develop and build a brand to meet organisational objectives and achieve the... Read More
Brand values are a list of virtues or characteristics that a business hold dear and which it uses to guide... Read More