What is the change you want to see in the world? A vision statement or brand vision is a statement... Read More
Brand positioning is a statement that clearly sets out the position of a company or organisation against a set of... Read More
A brand promise is a pledge a company or organisation makes to their customers and on which you build and... Read More
Brand purpose is a statement that describes the reason a company or organisation exists beyond just making a profit. What problem... Read More
The brand story is a narrative of a brand that describes its history and brand heritage. It explains the motivations... Read More
Brand behaviours are the way a company or organisations acts, based on their values and personality. All business and personal... Read More
In the context of brand building, colour refers to the specific colours you use to represent your brand. Colours are... Read More
Graphic language is the collective term for photography, illustration, infographics, patterns, shapes and layout approach that are used by a... Read More
A brand mission is a statement that provides direction when making decisions or planning for the future. It also acts... Read More
A logo is a graphic mark used to represent a business or organisation. It typically comprises of a company or... Read More
The term offer is used to describe what a business or organisation is selling or providing. It may be defined... Read More
In the context of brand building, typography refers to the specific typefaces used within a company or organisations identity. A... Read More