A brand promise is a pledge a company or organisation makes to their customers and on which you build and... Read More
Often short, bold and memorable, a tagline is a group of words used to highlight a company or organisation’s positioning,... Read More
Tone of voice is how you speak as a brand. It’s how you write and how you talk in communications,... Read More
Brand purpose is a statement that describes the reason a company or organisation exists beyond just making a profit. What problem... Read More
In the context of brand building, typography refers to the specific typefaces used within a company or organisations identity. A... Read More
Brand positioning is a statement that clearly sets out the position of a company or organisation against a set of... Read More
The term brand refers to a set of elements associated with a business or organisation. These elements fall into three... Read More
Graphic language is the collective term for photography, illustration, infographics, patterns, shapes and layout approach that are used by a... Read More
A brand mission is a statement that provides direction when making decisions or planning for the future. It also acts... Read More
Brand values are a list of virtues or characteristics that a business hold dear and which it uses to guide... Read More
An audience in the context of a brand is the individual or groups of individuals you need to connect with... Read More
What is the change you want to see in the world? A vision statement or brand vision is a statement... Read More