Brand behaviours are the way a company or organisations acts, based on their values and personality. All business and personal... Read More
The term guidelines, which may also be referred to as ‘brand guidelines’ or ‘visual identity guidelines’ is used to describe... Read More
Brand monitoring is the process by which the performance, effectiveness or success of a brand can be monitored over time. ... Read More
Brand architecture is the term used to describe the structure applied to the component parts of a brand identity across... Read More
In the context of brand building, typography refers to the specific typefaces used within a company or organisations identity. A... Read More
A brand name or trade name is the name a company or organisation calls itself or the name of a... Read More
Tone of voice is how you speak as a brand. It’s how you write and how you talk in communications,... Read More
An audience in the context of a brand is the individual or groups of individuals you need to connect with... Read More
Graphic language is the collective term for photography, illustration, infographics, patterns, shapes and layout approach that are used by a... Read More
The term offer is used to describe what a business or organisation is selling or providing. It may be defined... Read More
Brand values are a list of virtues or characteristics that a business hold dear and which it uses to guide... Read More
Brand strategy is the long-term approach taken to develop and build a brand to meet organisational objectives and achieve the... Read More